How tough are the people in Minnesota? Pretty tough.

While the University of Minnesota lost its showdown with Ohio State over the weekend, the Golden Gophers won the social media battle when this assistant coach was caught eating ice cream on the sidelines...in the snow.

That's right -- it was a balmy 15 degrees at kickoff. In Minnesota, that's swimsuit season.

More From ESPN 104.1 FM and 1170AM